Biglaw firm drops sponsorship after golfer joins LIV tour

In the world of law firm marketing, is there much return on investment in golf sponsorships? Outside of Nike’s relationship with Tiger Woods, I’m not sure I can properly associate any golfer with their sponsor. This seems to be a problem with this advertising strategy.

Anyway, Cozen O’Connor used to sponsor pro golfer Jason Kokrak, but that ended after he put his talents to work for LIV Golf, a sports washing company funded by Saudi Arabia.

The company cited its 9/11 litigation efforts, which pit it against the Saudi government, for the decision. Although it seems that “we don’t want to be part of the case of the murders of journalists” also played a role in the movement.

From the American attorney:

Cozen Executive Chairman and CEO Michael Heller, speaking to Law.com on Thursday, said the firm’s ongoing litigation against the country was a factor in the firm’s decision. “The LIV tour is incompatible with our firm’s mission and values,” he said in a brief interview. “Jason is a wonderful young man and we wish him and his family well.”

The firm says it is looking to get back into the PGA or LPGA tours.

Meanwhile, Merrick Garland’s Justice Department sees a world of Amazons and gas stations and has decided to devote its antitrust enforcement efforts to probing the PGA Tour.

I really have priorities there!

Cozen cuts ties with pro golfer who joined Saudi-funded LIV tour [American Lawyer]


Head shotJoe Patrice is an editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email tips, questions or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe is also Managing Director at RPN Executive Search.

Denise W. Whigham