Lawyers, how to grow your practice: find the course, then stay the course | Nancy Myrland – Myrland Marketing and Social Media

If you’re like me, there are times when there’s something you want to accomplish, and you just want it to happen. now. You wish you could close your eyes or snap your fingers and it would be done.

Would not it be nice ? I know I would like that!

You know that this skill, practice, process, or action is likely to help you grow your practice. The challenge is that you are busy, and that takes time. The tendency is to skip a few steps to get there faster, or not to do it at all.

Your choice: blog or podcast

If you would like to listen to my 2 minute 30 second episode of Legal Marketing Moments that prompted this blog post, you can click the play button below. If you prefer to read this via a blog post, I rewrote the podcast as a blog post below for you.

What would help you grow your practice?

Let’s say you would like:

  • Learn to use LinkedIn
  • Start a podcast
  • Winning a client’s business
  • Become a better networker
  • Become a more confident presenter
  • …or any other skill or project that you know will likely be good for your practice

You know it will help, but getting started can be tough

You tell yourself it needs to be done because it will help you establish and grow your reputation and relationships with your customers and potential customers and other influencers, but getting started may be the hardest part because you just want it to happen.

  • If you want to start a podcast, shouldn’t you just be able to sign up and start recording?
  • Shouldn’t you just be able to access LinkedIn and be found?
  • Isn’t there a thing or two you can do to become a stellar presenter?

You might be wondering if there’s a quick way to accomplish that marketing or business development practice that will get people noticing you as a knowledgeable and intelligent leader in your area of ​​practice.

Let’s step back for a moment

We need to take a step back. It’s a message I give myself from time to time because I tend to do things very quickly. When something comes to mind, I want it to happen right away. I am able to navigate through tasks and processes very quickly simply because that is my nature. I’m sure it doesn’t hurt that I’ve owned my own business for 20 years now, which makes it very easy for me to decide what’s next.

My recommendation to you comes from many years of struggling with myself on this and I’ve finally come to the point where I know I need to give myself the grace and have the patience to take the steps I need to take to be effective in any field. that’s what I’m trying to do.

I want the same for you

I want everything you try to do to stay true and lasting so that it helps you achieve your client and practice development goals.

Here are 3 suggestions for you:

  1. Don’t take shortcuts unless someone knowledgeable in the field teaches you their proven and ethical shortcuts.
  2. learn sequentially. There’s usually a reason lessons and processes are in the order they are, and that’s because the next step builds on the last. Try not to be impatient and skip to the last lesson of a plan, project, tutorial, or online course because it looks like it will help you get to the finish line faster. .
  3. Give yourself grace and patience to go through the steps necessary to successfully build, launch, announce, develop or teach anything you would like to do.

I have a resource for you

If using LinkedIn effectively is one of those tasks or goals, I want to make sure you have my free resource:

LinkedIn for Lawyers: 8 Essential Ways to Get Noticed by the Right People on LinkedIn.

This free resource contains 8 best practices for using LinkedIn effectively. Don’t worry, you don’t have to use them all. Just use the ones that work for you, then experiment with the others when you’re ready.

It also contains a monthly withdrawal schedule that can serve as a reminder to use these best practices. Having this visual aid will help you remember to use these best practices, creating some really good habits on LinkedIn.

You can get it by by clicking on this link or by clicking on the graphic below.

Alright, thank you very much for being here.

Denise W. Whigham